Roku lines up more than 50 new shows for its free channel

Roku lines up more than 50 new shows for its free channel

Roku serves as a gateway to access various streaming services, but now a  Wall Street Journal report reveals that the service aims to develop more than 50 original series in two years. coming, expanding the original content it already has on  Roku for free. Channel. 

As noted by the WSJ, 155 million people have access to Roku devices, and about half connect to the Roku Channel, a hub for ad-supported live TV shows, movies, and news. . The service added Roku Originals to the Roku Channel earlier this year, much of which actually came from Quibi, the short-term streaming service that shut down last year. Apparently, the new set of 50  shows also includes a number of shows that the service acquired from Quibi never premiered. 

Roku's efforts to produce its own original content may be related to increasing ad sales on the Roku Channel, as advertising is one of Roku's main sources of revenue. According to the WSJ, Roku sells 100% of its ads on the Roku Channel, instead of just 30% in other apps. Aside from advertising, Roku rakes in an average of $40.10/month per user and note 56.4 million active accounts in its latest earnings report (PDF). The service is also monetizing sales of  Roku TVs and streaming devices, raking in a total of $97.4 million last quarter. 

Roku has remained tight-lipped about the projected budget for its new shows, vaguely telling the WSJ that it will be close to what typical cable shows spend. However, sources familiar with the matter told the WSJ that amounts can range from $250,000 to $750,000 for an episode with no description, or $500,000 to $5 million for episodes with drama. copy. This is significantly lower than original content on other platforms - for reference, Netflix spends about $12 million per episode on Stranger Things and $13 million per episode on The Crown. 

In February of this year, Roku posted a job posting for a production attorney who helps with Roku's "original episodes and feature films", suggesting that Roku is considering a deep dive into the entertainment industry for a while. Roku's first original movie is set to premiere on December 1, titled Zoey's Extraceptions Christmas - a spin-off of the NBC show for Zoey's Extraceptions Playlist. As the WSJ notes, Roku has also acquired the rights to Children Ruin Everything, a comedy series produced by Schitt's Creek producer Kurt Smeaton and plans to add it to the platform in 2022.

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